Being ahead of the competition is one thing, but there's nothing like being known for your company culture - which trumps any sort of advertising dollars you'd spend.
Be involved in your company, product, and most importantly - community - to become a trusted HVAC company:
Be seen
Participate in local community gatherings by entering your service vehicle into the parade. With a few employees on foot around the car (in uniform of course!) handing out business cards, incentives, or goodies, it's definitely worth your time.
Go for a cause
Know of a local activity for a cause? Sign up as a team and volunteer. Networking will give you a chance to build customer relationships.
Be a sponsor
Get involved with a local organization or athletic group by sponsoring their cause.
- Have a big parking lot? Let groups occupy your lot for car washes and other fundraising events - you will profit in both word-of-mouth and on-site foot traffic.
- Sponsorship is inexpensive marketing - keep in mind that every sign, uniform and event is an opportunity for your logo to get some free publicity and community recognition.